Pedro Sánchez marks the ad campaign to mobilize the PSOE voter and grow in the face of a more activated right

In the electoral race that leads to the goal of 28-M, the PP travels with sixth gear already engaged and the PSOE is in the process of acceleration. This is how the current political state is perceived in the socialist leadership: a right wing mobilized to the maximum and some voters, the socialists, whom they must agitate in this campaign, the flank on which to grow. The objective of Pedro Sánchez, his positions and candidates is to motivate his own, in addition to trying to attract voters from the center and moderation.

And, for this, the President of the Government deploys a frantic agenda of announcements with the purpose of transferring dynamism, action, and that the sectors and the population benefited from the measures consider the PSOE as a voting option. And, of course, by the way he shores up and avoids getting into controversies like the one about the lists with 44 convicted of Bildu terrorism, which bothers within the socialist formation.

Sánchez landed yesterday in Seville from the US, where he met with Joe Biden, to star in his first campaign rally because, as he was reminded, “the PSOE has no soul without the PSOE of Andalusia”. Andalusian municipalism is one of the keys to these elections: first see if the socialists retain, as the polls seem to indicate, Seville. Second, to see if they manage to be the first municipal force -number of votes- in Andalusia because, they understand in the party, it would be a victory over the “moderate” PP of Juanma Moreno Bonilla, and that would increase, they consider, the pulse of Isabel Díaz Ayuso with Alberto Núñez Feijóo.

And, third, because losing Andalusia municipally is losing a lot of territorial power, a lot of power, and if the bets of Barcelona and Valencia do not go well, their muscle would be tremendously diminished.

To achieve these objectives, Sánchez is championing a strategy of permanent dripping of ads almost at each intervention.. The background is to achieve the mobilization of their own and potential voters. In the PSOE machine room they know that many ballots are decided in the campaign and, specifically, in the last week. And the measures seek to shake the tree. “People want us to talk about what we are going to do,” explain sources from Ferraz. “We go out to tell what is ours, what we have done, defend it, and what we are going to do.”

Something that was evidenced in Seville. Sánchez deployed a whole range of measures and investments, in two aspects, the national and the local. He anticipated the Government's commitment to guarantee in June the right to be forgotten oncology. As this newspaper has reported, after establishing housing and education as levers in the run-up to the campaign, healthcare would be another pillar of government action on these dates.

Likewise, a transfer to Seville of 20.2 million advanced for the works of metro line 3, the beginning of the studies for the railway connection between the airport and Santa Justa, the closure of the SE-40 ring road and the construction of 2,500 homes in charge of the Public Land Entity (SEPES).

This commitment to pedagogy and the display of measures is something that concerns all socialist positions. Sánchez takes the lead, but in the interventions that take place at party events, a large part of the time is devoted to highlighting and preaching measures such as the revaluation of pensions, labor reform, increases in the minimum wage, Aid to the rural world due to the drought.. They believe in Ferraz that the right has little room for mobilization, because it already is, and that in this field they can obtain more profitability in these 15 days.

Nobody mentions Bildu

A direct appeal to this PSOE strategy of wanting to mobilize was emphatically expressed on stage by Antonio Muñoz, the socialist mayor of Seville and candidate. In an act with more than 2,000 people, according to party data, he created the right atmosphere to get direct and send a very audible message: “I want to address people who are disenchanted with politics, who think that this – the elections – is not going with them. Here are my hands, hold on and let's dream for Seville ».

Sánchez, who is hogging great focus these days with the announcements, defined the investments and measures that he is reeling off as “useful politics”, which is what he wants to exhibit and what he wants the PSOE to focus on in the face of the noise and controversy that They generate events such as the presence of those convicted of terrorism on the lists of Bildu, Sánchez's governance partner, an issue that bothers and worries the Socialists because it gives them a flank for attack and wear on the right. A bubble is built to avoid deviating from the “positive” campaign designed.

The President of the Government pronounced during his visit to the White House on the Bildu lists – “it is legal but it is not decent”- to questions from journalists, but dodged the issue in his campaign kick-off. The Socialists want to close this chapter, turn the page, despite the fact that the right-wing parties have found an argument for political attack.

The statements of Sanchez himself and his socialist ministers describing Bildu’s decision as “incomprehensible”; “an offense to the victims”; “a serious damage to the victims” are part of this approach. The slogan is not to enter into these polemics and to maintain the roadmap.