Von der Leyen affirms that "Europe must be simpler, faster and cheaper"

The European Commission (EC) president, Ursula von der Leyen, has emphasized the need for Europe to be “simpler, faster, and cheaper” in order to maintain its competitiveness in the global market. Speaking at the Hannover Fair, an influential industry event, she highlighted the importance of providing fiscal relief to companies and reducing bureaucracy. Von der Leyen also emphasized the need to facilitate easier access to capital and enhance energy independence. She expressed optimism about investments in the liquefied gas market, which she believes will lower prices and promote renewable energy production. Additionally, the EC president emphasized the importance of qualified labor and advocated for training programs that support women, the elderly, and migration.

While discussing commercial issues, Von der Leyen mentioned challenges such as China’s subsidies for electric vehicles and protectionist measures taken by the United States, Mexico, and Turkey. She emphasized the EU’s commitment to fair and equitable conditions for trade and warned of potential defensive measures to address abuses. The EC president also emphasized the expansion of commercial networks through new agreements and investment packages.

German Chancellor Olaf Scholz acknowledged the stagnation of the German economy in recent years but outlined positive indicators such as low inflation, expected drops in interest rates, and historically low unemployment rates. He highlighted Germany’s progress towards becoming an ideal destination for companies and achieving its renewable energy goals.

The Hannover Fair, which focuses on technologies for climate neutrality, digitalization, and automation, features participation from 4,000 companies worldwide. This year, Norway, the guest country, will showcase digital technologies, sustainable solutions for the transformation industry, and clean energy alternatives like renewables, hydrogen, and carbon capture and storage processes.