The super war will lower inflation to the pre-crisis level after more than two years with the shopping basket skyrocketing

In a move to regain market share lost to private labels during an inflation crisis in the country, large food and beverage brands like PepsiCo have launched promotional campaigns to attract consumers back to their products. This comes as manufacturers shift their strategy, recognizing the need to be more competitive with offers and promotions compared to distributor brands. The battle for shelf space and market dominance has led to a price war, which is expected to lower food inflation levels. Additionally, factors such as favorable weather conditions and decreased costs of production inputs are predicted to contribute to a gradual moderation in the rate of food price increases. Despite the potential for government actions, such as raising VAT on basic foods, the overall outlook is positive for a shift from general inflation to lower food inflation rates in the coming months.