Espanyol still maintains an attractive image for world markets despite the heavy blow of relegation. The blue and white entity, for now, has already closed an agreement for the 'naming rights' of its stadium for which it will receive more than one million euros next season. This is an absolutely record figure in the silver division of Spanish soccer and, as soon as the entity achieves its return to the highest category of Spanish soccer, it will increase to become the third most important, only behind Barça and Atlético from Madrid.
The American 'ticketing' company Stage Front, founded in 1984, has chosen the parakeet entity as the spearhead to start its expansion plans in Europe. In the United States, it is one of the leading companies in this sector and wants to boost its image in a market as competitive as the European one.. The initial agreement with Espanyol contemplates a minimum of five seasons and not even the blow of seeing how the club was once again condemned to fight in the Second Division next season has caused interest in the agreement to cool down or run the risk of be canceled.
The agreement for the 'naming rights' of the RCDE Stadium that Espanyol has managed to close will not only allow them to rub shoulders with the greats of the League as soon as they seal their return to the First Division. In addition, it already surpasses at the moment the one that many clubs from the old continent have that will play European competitions next season.
Although it is a very common source of income both in much of Europe, with some firms present in several renowned venues (Allianz lends its name both to the stadium where Bayern Munich plays its home games and to the one it uses Juventus, for example), as, above all, in the United States, at the Spanish level it is a market that is still largely untapped.
Throughout the 2022-23 campaign, only six First Division teams played in the competition with the 'naming rights' of their respective stadiums already sold: Barcelona (Spotify Camp Nou), Atlético de Madrid (Civitas Metropolitano), the Almería (Power Horse Stadium), Real Sociedad (Reale Arena), Celta de Vigo (Abanca Balaídos) and Mallorca (Visit Mallorca Stadium). In Second, for its part, Ibiza stood out, with its stadium renamed Palladium Can Misses.