Endesa will reward households that consume less electricity and offers a 20% discount for new customers

Endesa will launch this Friday a new campaign to attract customers in the electricity market, called 'Everything counts', in which customers are financially rewarded for being “more efficient and consuming less”, as reported by the company.

The energy company has indicated that with this campaign it wants to promote “greater public awareness” about the efficient use of energy, for which it will give customers a bonus for each kilowatt hour (kWh) not consumed on their electricity bills and will make it easier for them to access to solutions to reduce their consumption and thus save.

Specifically, all customers who already have contracted one of the rates that the company has in the free market can benefit from the initiative, while for those who want to sign up or change their rate, the electricity company offers a promotion of the 20% discount for one year and 10% indefinitely from the second.

Customers are also presented with the efficient equipment solutions offered by Endesa X, such as the installation of solar energy or air conditioning equipment, with which they can save “significantly” from day one, Endesa added.

Endesa's Director of Residential and Business, Maite González, explained that this campaign, which will be visible on television, radio, the digital press and social networks, seeks to “motivate customers so that they really see that everything they do, account”.