Musk confirms Linda Yaccarino as CEO of Twitter and provokes the anger of his followers

Elon Musk has confirmed this Friday on Twitter that the hitherto head of Global Advertising and Alliances at NBC Universal, Linda Yaccarino, will be the new CEO of the social network in six weeks, which has provoked the anger of his followers..

The trajectory of the directive has not been liked among a good part of the tycoon's staunch due to his participation in various committees of the World Economic Forum, the entity that organizes the Davos Economic Forum, at the center of various conspiracy theories disclosed on the social network.

Thus, Musk's publication announcing the arrival of Yaccarino has been filled with furious responses from Twitter Blue users accusing the founder of Space X of “catching the woke virus.”.

FOCUS ON BUSINESS

The new CEO will focus on Twitter's day-to-day business and operations, while Musk, who will become CEO and CTO, will focus on aspects of product design and new technology.

The directive will arrive at the company just seven months after Musk acquired it and took charge of it. After a chaotic initial stage marked by the dismissal of 80% of the workforce, Yaccarino's appointment seems to be the beginning of an attempt to regain the confidence of advertisers.

This indicates that, despite the Tesla co-founder's commitment to subscription models and opening the social network to other sources of income, advertising continues and will continue to be a key source of income for the blue bird's social network..

It is estimated that the company has lost 40% of its advertising revenue since Musk took over the company..

Last Thursday, Musk announced on the social network that he had already hired a new CEO to take charge of the company and, not even 24 hours later, has he revealed her name, after revealing in the press.

YACCARINO'S CAREER

In addition to his work at NBC Universal, Yaccarino also collaborated with the Trump Administration by chairing the President's Council on Sports and Nutrition between 2018 and 2021, indicating that he shares political sympathies with the SpaceX founder.. In addition, he chaired the Ad Council for the last two years, an organization that brings together the main advertising managers.

The directive is known for pushing ways to more robustly measure ad effectiveness, something that ties in with Musk's campaign against bots on Twitter during the company's purchase.

Three weeks ago, he participated in a discussion with Musk at a professional event and praised the manager's work ethic, which he compared to his own.. “I have found my partner,” said the new candidate to lead Twitter at the beginning of the interview.

During the event, both toured the changes that Musk has introduced to the platform and the measures taken to control the speech on Twitter.

Yaccarino highlighted the transparency and openness of the code of the social network compared to other networks, and considered the 'notes' function an “incredible advance” in the democratization of the platform, which allows the community to show that a message is misleading.

The effect of his candidacy has not been long in coming and the board has gone from just over 1,000 followers to almost 100,000 on the social network, in which it is not particularly active.