The general director of Google Spain: "In my house you will never see a mobile on the table"
It is difficult to imagine the life of the CEO of a company like Google and not think about screens, stress and technology 24 hours a day, 7 days a week, but nothing is further from reality.. «In my house you will never see a mobile on the table. To the despair of my husband, my cell phone is silent and I don't know it and when I'm playing with my children, I'm playing, “says Fuencisla Clemares in Buscando Vocaciones, who, for more than 6 years, has directed the technology giant for Spain and Portugal. For her, technological disconnection is essential: “We must learn to control technology and not allow technology to control us”. And he is not without reason. On average, we consult our mobile phone 80 times a day, which supports the enormous need not only to reflect, but to act.
“Technology has to be at our service,” proclaims Clemares. For example, they are already working with hospitals to use 'Google Photos' “to detect breast or lung cancer”. Or Google Maps, which is used daily for such basic questions as finding an open hardware store or the best risotto in that city where we have stopped, “because with the same technology we can predict catastrophes such as fires or floods. In the last twelve months we have sent more than 100 million alerts warning of flood risk, “he adds.
Fuencisla Clemares, director of Google Spain in Spain and Portugal.
The director of Google Spain is not only concerned about “technological health”, but also that of the people in her charge, the physical and, above all, mental integrity of Googlers, as they call the employees of the multinational. “One of the main barriers is people raising their hands and acknowledging that they need help and that it is not right, because it seems that we put a stigma on them if they do it”. At Google they have something that they have called blue dots, which are other workers trained to provide support.. “We believe that someone who goes through a depressive process and overcomes it is a much stronger person,” he says without hesitation.
In fact, when Google interviews a new candidate, they look at their intellectual and emotional skills, their ability to learn and adapt to change.. Something essential when we talk about a sector as changing and constantly evolving as the technological one.. «When we search for talent on Google, we know what role the person will play at that precise moment, but we are not very clear about the role they will occupy five years later. We look for critical capabilities and value the ability to evolve and adapt.”
Diversity and equal opportunities are also essential pillars. And not only because they improve the quality of the work environment, but also because they increase the efficiency of companies. Precisely she, as a woman in an eminently masculine industry, is aware that in this sense there is still a lot to do, but it seems that there is light at the end of the tunnel. In Spain, most of the large technology companies are led by women “and this shows that there is great female talent in our country”, says Clemares, adding: “the work environments have changed and have allowed this talent to reach the top”.. The figures don't lie. Women-led tech companies get 35% higher return on investment.
And a great example of this is also Koro Castellano, the director of Prime Video Spain. In her time at Buscando Vocations, she stated that: “An error is not a failure, it is a learning experience” and that philosophy has led her to lead one of the largest streaming platforms in the world.
Buscando Vocaciones is a project of the Universidad Europea that aims to help anyone who is trying to find a professional path or who is looking to change or improve the one they already have.. Because it's never too late to chase a dream. And with luck, it is possible to visualize it through testimonials like that of Guillermo M. Gauna, a young engineer who began to manufacture prosthetic arms from the 3D printer in his room and who, like Fuencisla Clemares, assures that “technology must serve to improve people's lives”. Or that of the president of Caixabank, José Ignacio Goirigolzarri, with a speech full of optimism: «We live in a moment of change and that means opportunities. We write the future together.”
This text has been developed by ue studio, creative firm of branded content and editorial unit content marketing, for UNIVERSIDAD EUROPEA