Zara Among Top 100 Valuable Brands Globally, Led by Apple and Google

Zara, the flagship of the Inditex Group, is the only Spanish brand present among the 100 most valuable brands in the world, according to the Kantar BrandZ Global 2023 ranking.

Specifically, the Spanish fashion brand is ranked 94th in this classification with a brand valuation of 18,395 million dollars (16,829 million euros), according to Europa Press..

For its part, Apple has become the world’s most valuable brand, followed by Google and Microsoft.

Thus, Apple leads this classification with a brand valuation of 880,455 million dollars (805,661 million euros), followed by Google with 577,683 million dollars (528,603 million euros), while Microsoft has a valuation of 501,856 million dollars. (464,154 million euros) and is in third place.

Behind them are the 10 most valuable brands in the world: Amazon, which loses the podium and drops to fourth place, McDonald’s (5), Visa (6), Tencent (7), Louis Vuitton (8), MasterCard (9), while Coca-Cola closes the ‘top-10’.

A ranking in which it stands out that in 2023 25% of the most valuable brands in the world come from Asia, with only Tencent being in the ‘top-10’.

However, this year there has been a drop in value, due to the fact that most of the firms, which are technology companies, have been involved in downward market dynamics, such as massive layoffs or the semiconductor crisis, among others. others.

Regarding the most valuable consumer brands, Coca-Cola leads the ranking with a valuation of 98,004 million dollars (89,800 million euros), almost five times more than the second, the Chinese brand Nongfu Spring, which reaches 21,764 million dollars (19,939 million euros), while Pepsi ranks third with 8,826 million dollars (17,253 million euros).