The historic tourism campaign “Spain is different” returns thanks to the Ministry of Equality, which vindicates the work of Irene Montero in the last legislature and has chosen as its slogan that Spain “is now proudly different”. The video could be the last of Montero at the head of Equality, since he is not on the electoral lists for next July 23 and does not seem to have the confidence of either Pedro Sánchez or Yolanda Díaz. And with the prospect of a possible change of government.
The campaign, with which 028, the line to assist victims of LGTBIphobia, is also disseminated, will have advertisements on television, radio, written press, digital media and marquees with an added slogan: “This has only done begin”.
With this phrase, Equality explains in a statement, they want to synthesize the will of a country that, despite being at the head of the states with the greatest recognition of the rights of LGTBI people, does not consider the job finished until the real equality is guaranteed for all citizens.
In the ad, an older woman looks at the black and white photo of her young brother and tells him about the changes Spain has undergone: “Oh Antonio, you don't know what this has changed; now they are free! Oh brother, how happy you would have been with your Vicente in this Spain!”
In the long version of the spot, the woman tells him that her granddaughter, a lesbian, is going to make her a great-grandmother: “There they are, without worrying about what they will say, or what they will think; now they can do whatever they want, they are free to be with whoever they want and to be as they are, without fear of anything or anyone”.
He does not hide from his brother that there is still “a lot of hate to sweep away”. “Because now yes. Spain is proudly different. And if something prevents you from being free, do not hesitate to call 028,” the announcement concludes.
According to Equality, “although every year the public powers have had an ethical and social obligation to promote Pride and the values of equality and diversity”, this year, with the trans law and the rights of LGTBI people, they have the mandate lawful to engage in such acts.