Seville prepares to receive the Latin Grammys with a greater flamenco accent

The Latin Grammys leave the US for the first time in their history and they do so to come to Spain next November. The transfer has been possible thanks to the collaboration agreement reached by the Latin Recording Academy with the Regional Government of Andalusia, which will contribute 18 million euros over the next three years to host this great event with global repercussions..

The agreement, announced in February, gave the starting signal for the preparation of this enormous show and also for the race to get the best services for those days.. Not in vain, Latin Grammy Week alone will attract more than 5,000 attendees, including world-renowned artists, producers and members of the musical field..

On September 13, the list of artists candidates for the awards was made public and with them, the battle to reserve the best suites in the most luxurious hotels, restaurants and catering, exclusive spaces for private parties, rental of vans and limousines..

The Latin Grammy celebration will have its epicenter in the Seville Congress Palace (Fibes) but its passage will be noticed throughout the city, as well as in Granada and Malaga, where two flamenco concerts will also be held, in the Alhambra, and of urban music, in the La Malagueta bullring.

This event will also be a huge boost for the music industry in Spain, which in recent years has demonstrated its national and international strength, supported by Latin American countries and its growing penetration in the Anglo-Saxon world.. The sector already represents 1.5% of the national GDP.

To analyze these phenomena and the situation of the sector, El Confidencial has organized a large forum that will be held this Tuesday, October 10 in Seville and in which artists, businessmen, promoters and directors of some of the best music festivals in Spain will participate..

The event will begin at 9:30 in the morning at the Cajasol Foundation Theater, in the Plaza de San Francisco, and will take place with two interesting round tables that will feature prominent personalities. Thus, among the participants will be Eva Cebrián, vice president of the Latin Grammys Board and main person responsible for the awards being held, for the first time, outside the United States and coming to Spain.. José Luis Sevillano, general director of the Society for the Management of Performing Artists of Spain (AIE), and the popular Malaga singer and composer María Pelae will debate with her..

The second of the tables has managed to bring together those responsible for some of the best music festivals in Spain. Thus, Sandra García-Sanjuán, co-founder of the Starlite Group and executive president of the Starlite Occident festival and the Starlite Foundation, will be present; Javier Esteban, CEO of Green Cow Music and director of Icónica Fest Sevilla; and Alfonso Santiago, founder and CEO of Last Tour, which organizes the Bilbao BBK Live, the Azkena Rock Festival, BIME and Donostia Festibala. Joining them will be Inmaculada Benito, director of Tourism, Culture and Sports of the CEOE since 2021..

Entry to the El Confidencial and Fundación Cajasol forum is free by simply registering at https://andaluciaindustriamusical.tufabricadeventos.com/