The President of Argentina, Javier Milei, has made the decision to empower his sister Karina Milei in the area of official communications within the country’s Presidency. As stated in the Official Gazette, Karina will now be responsible for the dissemination of national public sector activities and acts of the national state. This role was previously fulfilled by Eduardo Serenellini, the Director of the Undersecretariat of Press of the Presidency of the Nation.
In addition to these duties, Karina will also oversee the planning, contracting, and execution of official advertising, as well as the formulation, planning, execution, and supervision of the national State’s public communication policy. She will act as the main coordinator for the design, planning, implementation, and monitoring of communication campaigns by the Argentine State.
As a key collaborator of the President, Karina Milei will play a central role in managing relations between national and international media and the Argentine Executive. The Official Gazette highlights her authority in production, editing, photography, and transmission of official content.
Furthermore, she will provide assistance to the national executive power in preparing messages, speeches, and public statements, while also having involvement in matters related to technology, art, education, culture, information, and knowledge dissemination supported by the national State.
The Secretary will also have the responsibility of supervising the activities of the presidential spokesperson, Manuel Adorni, who regularly holds press conferences at the Government headquarters. Additionally, another important figure in Milei’s team, the Chief of Cabinet Ministers, Nicolás Posse, will have the ability to intervene in the administration and operation of Argentina’s public radio and television. Despite previous contemplations of dismantling, the administration and operation of the Argentine state news agency, Télam, will also be under his purview. Posse will also have involvement in the multi-state Telesur and preside over the Advisory Council of the Argentine digital terrestrial television system.