SHORT FILM "THE PATIENT'S LOOK"

HEALTH

After six photographic contests, two books and a charity exhibition in Atocha, Cinfa takes another step in its initiative “The patient's look”, which portrays, without filters, the reality of patients and their families, through their daily lives and their emotions. On this occasion, the Spanish pharmaceutical company and the Menudos Corazones Foundation have collaborated in the creation of a short film that makes congenital heart disease visible, inspired by the story that Belén Rueda wrote for the book “La mirada del paciente” by Cinfa in 2020 .

In it, the actress and honorary president of the Menudos Corazones Foundation, and Pablo Burillo, photographer and father of Lara, a girl with congenital heart disease, invite us on a personal journey full of emotions, in which they recount their experiences and They bear witness to strength, courage and unity, while showing us the importance of the support offered by patient associations.

After this first work, Cinfa intends to continue creating new episodes that make society aware of different diseases and bring them closer to their protagonists, while supporting the work carried out by patient organizations.

Made by UE Studio

This text has been developed by UE Studio, a creative branded content and content marketing firm from Unidad Editorial, for CINFA.